Ychallenge is a premier case competition focusing on Vietnamese businesses. Participants from different countries will challenge themselves in extensive case studies from Vietnamese companies, undergo rigorous case-cracking training and company field trips, as well as being exposed to networking opportunities and panel discussions.


– Engage Vietnamese businesses and young talents globally in an active platform that fosters the exchange of resources, ideas and expertise.

– Enhance Vietnamese business competitiveness in local and international markets, through leveraging on a diverse pool of talents around the world (regardless of locations, nationalities or backgrounds).

– Provide Vietnamese businesses with quality business consultancy from high-caliber students and working professionals worldwide.

– Enable and empower young talents both local and overseas to challenge themselves and sharpen their business acumen while contributing their parts to the economic development of Vietnam.


Target Audience

– Excellent students and young working professionals regardless of locations, nationalities, expertises or backgrounds, with an aspiration of uplifting Vietnamese businesses on the global playground.

– Vietnamese businesses with strong ambition in expanding their global profiles and markets, and with openness to creative ideas/solutions from the youth.

Board of Judges

– Esteemed Professors from leading universities in Singapore and other countries

-Top management and expert consultants from leading corporations in Vietnam and worldwide

– Business leaders from case partners

– Advisors of prime economics movements in Vietnam

Benefits for Participants

– 1000 SGD cash prize for the winning team of each case

– Field trips to partner companies in Vietnam (in the final round)

– Presenting to Senior Management of leading companies in Vietnam

– Coaching/mentorship from consulting professionals (e.g. McKinsey & Company)

– Workshops on case solving and presentation skills

– Employment opportunities from partner companies

– Networking with companies’ management, judges and other high-caliber participants

– Interaction with like-minded young talents locally and internationally

– And above that, friendship, intellectual challenges, and a chance to impact the direction of the goods and greats of Vietnam.

Benefits for Companies

– High quality business consultation

– Case studies tailor-made to the companies

– Access to high-caliber young talents in Vietnam, Singapore and other countries

– Networking with international experts and potential partners

– Brand awareness: Let the world know about your products (especially through multinational competition participants, professors, business leaders, academic institutions, etc.)

– Heightened visibility in the media

– Corporate social responsibility: Developing the young generation of Vietnam

Past Competitions

Please click on the following links to access the information of Ychallenge 2011 and Ychallenge 2012.


Additionally, please check our Flickr site at http://www.flickr.com/yplatform/sets for pictures of past competitons/events.